Polar Outreach Catalogue

This past year, the WWF International Arctic Programme coordinated and led some ground-breaking arctic science, the purpose of which was to demonstrate not only that the Arctic was changing, but also the ways in which those changes may affect the lives of tens of millions of people around the world. This presentation will deconstruct the reasoning behind taking this research tack. It will also tackle how the decision to focus on arctic climate feedbacks played out in the creation of communications products to support the science, particularly in the creation of the multimedia presentation, the Arctic in Your Back Yard.