When I teach my course in science writing at the University of Alberta in Canada, I ask my students at the outset who they think is the most famous and influential scientist in country. Nine times out of ten, the answer is David Suzuki, a geneticist who once taught and conducted research at the University of British Columbia. I then ask them whether they think he is the best, or most accomplished scientist in the country. Ten times out of ten, the answer is “no”. Why then, I ask, is he so famous and so influential? After some discussion, the answer becomes crystal clear to all. Suzuki is famous because he is a great communicator. The art of science communication is not as elusive as most people think. It is easy, if you follow some basic rules, which I will outline and discuss in this webinar. Canadian author and photographer Ed Struzik has been writing on the Arctic for three decades. His articles and photographs have appeared in dozens of magazines and newspapers, including Canadian Geographic, Equinox, International Wildlife (U.S.), Globe and Mail, Toronto Star and his own newspaper, the Edmonton Journal. Over the years, Ed Struzik has received many awards and honours for his work including the Atkinson Fellowship in Public Policy, the Knight Science Journalism Fellowship at MIT at Cambridge, the Southern Fellowship at the University of Toronto and the Sir Sandford Fleming Medal, and the Michener-Deacon Fellowship. He is the author of two books - Northwest Passage and Ten Rivers Run Through It.