APECS collaborated with Arctic Frontiers and the High North Academy to hold a Science Communication and Media Training Workshop on 20 January 2015 at the Arctic Frontiers conference 2015 held in Tromsø, Norway. The workshop was open to attendees from Tromsø (including the UiT The Arctic University of Norway and the Norwegian Polar Instiute) as well as participants of the Arctic Frontiers conference. The four-hour workshop included a series of presenters to discuss how scientists can communicate their work more effectively to journalists and non-scientific audiences, as well as using the tools available in social media. This included the use of blogs, twitter and podcasts. It also introduced them to the work of journalists, how they find a good scientific story and how they condense the complicated scientific research into a language that is understandable to the general public.
APECS would like to thank all the workshop mentors for their participation and great advice: Katrin Leinweber (University of Konstanz, Germany), Tom Fries (Arctic Council Secretariat, Norway), Karoline Bælum (Svalbard Science Forum), Malin Avenius (Freelance Science Journalist, Sweden), Tom Yulsman (University of Colorado, USA) and Susan Moran (freelance print journalist and a host/producer of KGNU radio's science show, How On Earth , USA). We would also like to thank the participants for the excellent discussion that followed the presentations.