with Kristin Timm*
April 22
Register Here
Description | George Bernard Shaw once said that, “the single biggest problem with communication is the illusion that it has taken place.” As science communicators, how can we tell if we have effectively communicated or whether our communication efforts have met our intended goals? The strategic science communication process is a more deliberate approach to communicating science, and this webinar will discuss how to identify your communication goals and purpose, potential audiences, available tools, and mechanisms for evaluation and assessment. Rather than taking an ad hoc approach to communicating science (and hoping for an intended outcome), the strategic communication process begins by reflecting on the value of the research and identifying who will be interested in or impacted by the results. This webinar is ideal for early career scientists who would like to see specific outcomes from their science communication activities, are interested in taking their science communication skills to the next level, or who are working closely with and sharing research results with specific stakeholder groups
